Visit California
Media Relations

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Media Relations Outreach

The Visit California (VCA) Communications Department practiced both proactive and reactive media relations and served as a resource to travel and tourism, trade and business media. In addition to specified outreach, VCA also hosts domestic media familiarization tours on an ongoing basis.

Target Audience
Consumer, lifestyle and trade media (print, broadcast and Internet).

Objectives & Reach

VCA issued approximately 12 themed news releases each year, publishes quarterly editions of What’s New in California, updated the Web site Press Room on a regular basis, sent a monthly media e-newsletter (Media News), hosted media events and press trips and responded to media requests on an as-needed basis.

Meeting the Media

Each year, VCA created fun and professional media events that draw top-notch California and out-of-state journalists and freelancers. Each event provides the opportunity for scores of California destination and attraction representatives to present their product and pitch story ideas, while meeting media face-to-face. Media receptions were held in Los Angeles, New York and San Francisco, with record-breaking attendance in both New York and San Francisco. In conjunction with the events, VCA also organized familiarization tours for numerous out-of- state and international media.

Results & Accomplishments

Each fiscal year I was managing the Media Relation program for VCA we saw over 2 million media impressions and over $40 million ROI.

(This work was executed as the Media Relations Manager at Visit California)

Visit CaliforniaMedia Relations

Media Relations Outreach

Visit California
Media Relations