Amanda Moreland
Senior Communications, Marketing and Graphic Design Professional

Strategic Marketing and Communications Consultant

March 2011 - Current

November 2017 - January 2018

September 2015 - November 2017

May 2013 - September 2015

Strategic communications and marketing consultant developing communications strategies, media relations, crisis management, promotions, and marketing initiatives
Develop and execute online and social media strategies
Brand and reputation management
Content creation, writing, copyediting and proofreading
Website development
Event planning and vendor management
Graphic design
Report development
Script writing

Branding development and brand implementation strategy
Project management and team leader on client engagements
Organization of creative services, graphic support, in-house resources and consultants
Strategic marketing planning and implementation
Targeted marketing campaign execution and monitoring – digital and traditional
Management of client budgets and resource allocation
SEM campaign development
Content development
Email marketing campaigns
Social media strategy development and management
Focus on data driven approach to marketing programs
Process development and team management

Clients: American Ag Credit, Paradise Ridge Winery, La Tortilla Factory, Mary's Pizza Shack, Dalecio Family Wines, Bonterra Organic Vineyards, Mugnaini Pizza Ovens, Newton Vineyards, and Visit Fort Bragg.

Director of all marketing activities for Visit Santa Rosa
Maintain Visit Santa Rosa's website, user experience and visitor engagement
Manage all social media outlets and engagement
Design and implement all print and digital advertising campaigns, including PPC, retargeting, and mobile strategies
Content creation for all digital and print outlets
Direct and design all printed collateral, including flyers and yearly visitors guide
Implement and manage Digital Assets Management System
Manage public relations activities and FAMs

Strategic client account lead and senior project manager
Brand development and reputation management
Development of comprehensive communications and outreach plans
Business development and strategic development of growth opportunities
Develop and implementing business processes and procedures
Public and media relations
Online and Social media strategy
Community engagement and stakeholder relations
Advertising and digital media campaign development
Event planning and vendor management
Website and collateral development
Content and messaging creation
Clients: San Francisco Municipal Transportation Agency, SF Environment, Soma Hotels, PG&E, SF SAFE, San Francisco County Transportation Authority, Emeryville Unified School District, Solano County Parks, Zone 7 Water Agency, California Community Colleges, San Francisco Public Utilities Commission, City of San Francisco, Metropolitan Transportation Commission, and the Port of San Francisco.

August 2010 - March 2011

August 2006 - August 2010

Manage international and domestic media relations and liaise with industry partners
Develop and manage domestic and international media relations initiatives
Build and maintain successful relationships with top tier media
Pitch and secure placements in local, national and international media outlets
Manage integration of public relations into all-agency marketing efforts
Plan and execute media events in the U.S. and internationally
Respond to media requests and opportunities
Draft press releases, media messages and prepare talking points for senior staff
Manage statewide visiting journalist program and escort press
Manage crisis communications outreach to industry and media

Bachelor of Arts in Communications

Specialty:
Media Law and Pubic Relations

Certified Facilitator

Certified Tourism Ambassador

Sonoma State University